If you’re one of thousands of ecommerce stores competing for visibility, your product pages need to do two things exceptionally well, rank in search engines and convert visitors into customers. This is where strategic SEO copywriting can help.

This guide explains why long-form blog content matters and why now is the right time to start writing for your website.

You’ve probably been told about the importance of SEO in getting seen online. You’ve also likely heard that good copywriting is what turns visitors into customers. This can be confusing, as these two things are often sold separately, even though they’re so closely linked on your website.

Understanding the difference between using a copywriting agency or a freelance copywriter is the first step in working out which option is right for you.

SEO copywriting for small businesses doesn’t mean simply adding keywords to a webpage and hoping for the best, and after over a decade working in SEO copywriting, I’ve learned that the best search performance comes from understanding people first and search engines second.

Understanding how SEO and copywriting complement each other can help explain why professional SEO copywriting is such a great investment for businesses of all sizes

Discover what SEO copywriting is, why it matters, how it differs to traditional copywriting, and how it works.